Carlos Diaz Ruiz, PhD

Markets and the Consumer Society

carlos diaz ruiz

I am a business scholar interested in markets and the consumer society. I am affiliated with the Aalto University School of Business in Finland. My research is within the fields of marketing and consumer culture particularly on market representations. This means that I investigate how firms make sense of their markets in order to craft marketing strategy. My work has been featured in Marketing Theory and Industrial Marketing Management.

Before joining academia, I served as head of Marketing Communications for the region of North America at Mexicana Airlines. Further, I was a consultant in a market research agency.

You can find about my work including the most relevant publications in this website. At glance, my published work includes:

Doctoral dissertation

Peer-reviewed academic journals


Please contact me at: carlos . diazruiz   –   at  – aalto. fi