Welcome to the website of Carlos Diaz Ruiz

I am a researcher in business, and marketing. I am interested in Market Studies particularly market representations. This means that when managers create alternative mental models about markets, they can create innovative business models. At the moment, I conduct research aiming at a Doctoral Degree, (Ph.D) at Hanken School of Economics in Helsinki, Finland.
In this webpage you can find a blog about markets and marketing research and also you can find the portfolio of my work.

Publications in Peer-reviewed academic journals

Please contact me at: carlos . diazruiz   –   at  – hanken . fi