I am a business scholar interested in markets and the consumer society. I am affiliated with the Aalto University School of Business in Finland. My research is within the fields of marketing and consumer culture particularly on market representations. This means that I investigate how firms make sense of their markets in order to craft marketing strategy. My work has been featured in Marketing Theory and Industrial Marketing Management.
Before joining academia, I served as head of Marketing Communications for the region of North America at Mexicana Airlines. Further, I was a consultant in a market research agency.
You can find about my work including the most relevant publications in this website. At glance, my published work includes:
Diaz Ruiz, C.A. (2014) Market Representations in Action: Foundations for the performativity of representations in marketing. Hanken School of Economics.
Peer-reviewed academic journals
- Diaz Ruiz, C.A., & Kowalkowski, C., (2014) Market representations in industrial marketing: Could representations in fluence strategy? Industrial Marketing Management, 43(6). 1026–1034
- Diaz Ruiz, C.A. (2013) Assembling market representations. Marketing Theory, 13(3). 245-261.
- Diaz Ruiz, C. A. (2012). Theories of markets: Insights from marketing and the sociology of markets. The Marketing Review, 12(1). 61-77.
Please contact me at: carlos . diazruiz – at – aalto. fi