Welcome to the website of Carlos Diaz Ruiz
I am a researcher in business, and marketing. I am interested in Market Studies particularly market representations. This means that when managers create alternative mental models about markets, they can create innovative business models. At the moment, I conduct research aiming at a Doctoral Degree, (Ph.D) at Hanken School of Economics in Helsinki, Finland.
In this webpage you can find a blog about markets and marketing research and also you can find the portfolio of my work.
Publications in Peer-reviewed academic journals
- Diaz Ruiz, C.A., & Kowalkowski, C., (2014) Market representations in industrial marketing: Could representations in fluence strategy? Industrial Marketing Management
- Diaz Ruiz, C.A. (2013) Assembling market representations. Marketing Theory, 13(3). 245-261.
- Diaz Ruiz, C. A. (2012). Theories of markets: Insights from marketing and the sociology of markets. The Marketing Review, 12(1). 61-77.
Please contact me at: carlos . diazruiz – at – hanken . fi