The latest publication by Diaz Ruiz and Kowalkowski (2014) in Industrial Marketing Management is free until October 16. The free version of the white paper “Market representations in industrial marketing: Could representations influence strategy?” can only be accessed through THIS LINK The following is the abstract of the paper: A central question in industrial … Continue reading
My PhD dissertation is online and can be read here.
I am honored that Professor Luis Araujo at the Lancaster University accepted to be my opponent at the upcoming public defense. The Doctoral defense will be hosted at Hanken School of Economics on Friday 15 August 2014 at 11:00 in Arkadiankatu 22, Helsinki, Finland.