Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

The Technology Marketers’ Handbook by Focus.com

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Focus.com is an online community aiming to create a crowd-sourcing platform for expert advise in marketing, business, and technology.

Recently, Focus compiled an e-book about technology marketing which includes relevant answers from contributors at Focus. The Technology Marketers’ Handbook for 2012, is an open e-book which can be found here.

I am very happy to notice that some of my contributions at Focus were included in this e-book. It is a very fine example of the power of collaboration.





Author: Diaz Ruiz

Carlos A. Diaz Ruiz is Assistant Professor in Marketing at Kedge Business School in Bordeaux

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