Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

Theories of markets

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Visual representation of markets in academic literature

This link contains a visual map of the academic literature concerning markets.  This map outlines academic traditions from marketing and the sociology of markets. I created the map based on the following article which should be published March 2012.

You can use the information in any way you want, but I just ask to be cited properly.


Author: Diaz Ruiz

Carlos A. Diaz Ruiz is Assistant Professor in Marketing at Kedge Business School in Bordeaux

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