Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

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One of my favorite bloggers, Anna always manages to capture my thoughts with her imaginative prose, and provocative themes. This time, she really made me think about what was I doing during the time when Pluto was a planet.

In 2006, the year when the planet Pluto died, I was in love with a blond girl which grew up in the northern forests. I was willing to spend my life with her. Yet, a little bit later, when Pluto was no longer a planet, I was no longer roaming around the northern forests, neither with that girl. My life has changed a lot, and mostly for good, but I cant stop feeling nostalgic about the time before we decided that Pluto could not be a planet anymore.

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Author: Diaz Ruiz

Carlos A. Diaz Ruiz is Assistant Professor in Marketing at Kedge Business School in Bordeaux

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