Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

Cognitive Dissonance Theory in one sentence.

1 Comment

Cognitive dissonance theory is the discomfort of holding simultaneously two or more conflicting ideas. For example, how does it make you feel that the Russian president, an ex-KGB operative, successfully opposed a war proposed by a Nobel Peace prize laureate?

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Author: Diaz Ruiz

Carlos A. Diaz Ruiz is Assistant Professor in Marketing at Kedge Business School in Bordeaux

One thought on “Cognitive Dissonance Theory in one sentence.

  1. Reblogged this on Aprender a crear videojuegos and commented:
    TeorĂ­a de la Disonancia Cognitiva

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