Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

Cognitive Dissonance Theory in one sentence.

1 Comment

Cognitive dissonance theory is the discomfort of holding simultaneously two or more conflicting ideas. For example, how does it make you feel that the Russian president, an ex-KGB operative, successfully opposed a war proposed by a Nobel Peace prize laureate?


Author: Diaz Ruiz

Carlos A. Diaz Ruiz is Assistant Professor in Marketing at Kedge Business School in Bordeaux

One thought on “Cognitive Dissonance Theory in one sentence.

  1. Reblogged this on Aprender a crear videojuegos and commented:
    TeorĂ­a de la Disonancia Cognitiva

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s