Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

Actionable market research: an infographic

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This is an infographic based on my forthcoming publication in Industrial Marketing Management. The purpose is to understand how market researchers mae useful recommendations for their clients.


Infograh - Actionable market research.png


Author: Diaz Ruiz

Carlos A. Diaz Ruiz is Assistant Professor in Marketing at Kedge Business School in Bordeaux

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