Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

About me

At glance:

  • Assistant Professor in marketing and consumer behaviour at KEDGE Business School in Bordeaux, France.
  • Postdoctoral researcher in marketing at the Aalto University School of Business in Helsinki, Finland.
  • Research interests include consumer culture and marketing strategy
  • Doctor in Economic Sciences and Business Administration by the Hanken School of Economics in Helsinki, Finland
  • Experience in industry as market researcher and marketing manager.

Key publications:



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