Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

Research

thesis book
I am interested in market-level studies, market representations, and the consumer society. My research is at the intesection between the streams of market studies and consumer culture theory. Theoretically, I am familiar with actor-network theory (ANT), performativity, assemblage theory and representations. Methodologically, I prefer qualitative and ethnographic research, but I have experience with quasi-experiments.

Publications in peer-reviewed academic journals

Publications in peer-reviewed conference proceedings:

  • Diaz Ruiz, CA and Kjellberg, H. (2015). “’John is a Lumbersexual.’ In the special session Murto, R., “Performativity in markets: What can the field of market studies offer to CCT?” 10th annual Consumer Culture Theory Conference. 18-21 June, Arkansas, USA
  • Holmqvist J., Diaz Ruiz, CA, and Peñaloza L. (2015). “Consumers’ moments of luxury: the case of salsa festivals.” The 44th EMAC Conference (European Marketing Academy), 26-29 May, Leuven, Belgium
  • Holmqvist J., Diaz Ruiz, CA, and Peñaloza L. (2015). “Value as a fleeting moment: Value-in-use in a temporal practice.” The Naples Forum on Service, 9-12 June 2015, Naples Italy
  • Diaz Ruiz, CA, Holmqvist J. and Peñaloza L. (2014). “Collective value creation within a Community of Practice: An ethnography with a community of salsa dancers.” 9th annual Consumer Culture Theory Conference. 16-29 June Helsinki, Finland
  • Diaz Ruiz, CA, Holmqvist J. and Peñaloza L. (2013). “Articulation of value at the market level.” The 42th EMAC Conference (European Marketing Academy), 4-7 June, Istanbul, Turkey.
  • Diaz Ruiz, CA, and Kowalkowski C. (2013). “Market representations in industrial marketing: an experimental investigation.” 29th IMP Conference, 1-2 September 2, Atlanta, USA
  • Diaz Ruiz, CA, Holmqvist J. and Peñaloza L. (2013). “Articulation of value at the market level.” The 41th EMAC Conference (European Marketing Academy), 22-25 May, Lisbon Portugal.
  • Diaz Ruiz, CA. (2012). “Organizing markets through representations in Market Research.” 45th Academy of Marketing Conference, 2-5 July, Southampton, UK.
  • Diaz Ruiz, CA. (2011). “Reframing Market Configurations: Marketing in Market Scripting.” 44th Academy of Marketing Conference, 5-7 July, Liverpool, UK.

Doctoral Dissertation

  • Degree Supervisor: Maria Holmlund. Hanken School of Economics
  • Thesis supervisory board: Lisa Peñaloza. Kedge Business School & Christian Kowalkowski, Linköping University

Diaz Ruiz, CA (2014). “Market Representations in Action: Foundations for the performativity of representations in marketing” Publications of the Hanken School of Economics, Economi och Samhälle 274. ISBN 978-952-232-239-5, ISSN 0424-7256

Summary: The study mobilizes concepts of performativity to investigate how abstractions about markets are used as prescriptions to shape how markets function. The dissertation is a collection of four essays and an introduction.

 


Relevant activities

Research visits

  • Stockholm University, Stockholm, Sweden (04.2014)
  • Kedge Business School (Previously BEM). Bordeaux, France. (05.2013)
  • Graduate School of Management, St. Petersburg University. Saint Petersburg, Russia (02.2013)
  • Kedge Business School (Previously BEM). Bordeaux, France (11.2012)

Workshops and seminars

  • Consumer Culture Nordic (04.2014) Stockholm University, Stockholm, Sweden
  • Consumer Culture Theorizing (05.2013) Bilkent University, Ankara, Turkey
  • 2nd Interdisciplinary Market Studies Workshop (06.2012) UCD Michael Smurfit Graduate Business School. Dublin, Ireland
  • Service Management and Relationship Marketing (09.2012) Hanken School of Economics. Helsinki, Finland.
  • Effectuation Theory (03.2011) University of Southern Denmark. Kölding, Denmark

Doctoral colloquiums

  • Manuscript Seminar: opponent Suvi Nenonen. (03.2014). Hanken School of Economics. Helsinki, Finland.
  • Industrial Marketing and Purchasing (IMP) Group (08.2013) Robinson College of Business. Atlanta, USA
  • Finnish Marketing Tutorial (10.2013) University of Vaasa. Vaasa, Finland
  • EMAC. (06.2012). ISCTE Business School. Lisbon, Portugal.
  • CCT. (05.2013). Bilkent University. Ankara, Turkey.
  • Academy of Marketing. (05.2011). Academy of Marketing. Liverpool, UK.

Academic Service

  • Ad-hoc reviewer for Marketing Theory
  • Trainee reviewer program for Journal of Consumer Research

Teaching experience

  • Consumer Culture Theory (2014) Master’s level. Aalto University. (Lead lecturer)
  • E-commerce (2012-2013). Master’s level. Hanken School of Economics (Teacher Assistant for PhD Johanna Gummerus)
  • Introduction to Marketing. (2011-12) Bachelors level. Hanken School of Economics (Teacher Assistant for PhD Catharina Von Koskull)
  • Market Management. (2012-14) Master’s level. Hanken School of Economics (Teacher assistant for PhD Kaj Storbacka)

 

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