Dr. Carlos DIAZ RUIZ

Professor in Marketing & Consumer studies

Theories of Markets

This manuscript identifies the hidden assumptions and simplifications that marketing academics, sociologists, and economists use when describing markets.

Diaz Ruiz, C. A. (2012). Theories of markets: Insights from marketing and the sociology of markets. The Marketing Review,12(1), 61-77.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s