
Welcome
A blog by Dr. Diaz Ruiz

Research Summary: Market Bifurcations
A summary of the research paper on market bifurcations published in the Journal of Business Research (2021). The article shows that innovation comes not only from firms; consumers can also innovate and shape markets

Vasabladet interviews Dr. Diaz Ruiz
Vasabladet, a regional Finnish newspaper, features an interview with Dr. Diaz Ruiz. It discusses disinformation and conspiracy theories.

Flat Earth videos can help to understand how disinformation circulates in social media
Even far-fetched misinformation and conspiracies can seem rational if they fit into existing grievances.

Disinformation and Echo Chambers in Social Media
What can we learn from people who believe the Earth is flat? My research paper studies their word-crafting techniques to understand how disinformation circulates in social media.