
Welcome
A blog by Dr. Diaz Ruiz
Disinformation is part and parcel of social media’s business model, new research shows
Disinformation is a likely and expected outcome of the digital advertising market in social media rather than an unforeseen consequence.

Disinformation circulates through grudges that can’t be disproven: Research Summary
Disinformation circulates through identity-led grudges that can’t be disproven

Unconventional luxury brand collaborations are everywhere. What is the appeal?
Luxury brands are partnering with street brands, cartoons, and video games. Why? In our latest piece, Angela Cruz and I explored why unconventional luxury brand collaborations appeal to young Asian consumers, who are the engine driving demand for luxury consumer goods.


Dr. Diaz Ruiz was named in Insight250, 2022
Dr. Carlos Diaz Ruiz is named in the 2022 Insight250 list presented by the European Society of Market Research (ESOMAR) and mTAB